Exceptional Cooking Has a
Place in Every Kitchen
Place in Every Kitchen
Goal of the Work/Creative Strategy
Life’s a journey best shared together—from “I do” to happily ever after, and every delicious meal in between. It all begins at the Calphalon store-within-a-store at Target. This immersive brand experience leverages the core values of the Calphalon brand, while capitalizing on its #1 sales position within the Wedding Registry category at Target. The work inspired a lifetime of good food, good friends and good times.
Insights
Target cookware shoppers seek consistent products they can rely on.
Target cookware shoppers demand quality, not frills.
Target cookware shoppers embrace cooking as a way to show love.
Motivations
Replacement—Look to replace existing/outdated cookware
Update/Expansion—Enhance cooking skills and master a variety of dishes
Wedding Registry—Select first cookware set
Execution
Store-within-a-store environment is designed to engage shoppers on their level through a Bride Scan book, Pinterest kiosk and digital browse/shop stations, capitalizing on modern brand imagery and end-use photography.
Life’s a journey best shared together—from “I do” to happily ever after, and every delicious meal in between. It all begins at the Calphalon store-within-a-store at Target. This immersive brand experience leverages the core values of the Calphalon brand, while capitalizing on its #1 sales position within the Wedding Registry category at Target. The work inspired a lifetime of good food, good friends and good times.
Insights
Target cookware shoppers seek consistent products they can rely on.
Target cookware shoppers demand quality, not frills.
Target cookware shoppers embrace cooking as a way to show love.
Motivations
Replacement—Look to replace existing/outdated cookware
Update/Expansion—Enhance cooking skills and master a variety of dishes
Wedding Registry—Select first cookware set
Execution
Store-within-a-store environment is designed to engage shoppers on their level through a Bride Scan book, Pinterest kiosk and digital browse/shop stations, capitalizing on modern brand imagery and end-use photography.
Store-within-Store Large Floor Plan
Store-within-Store 12 Ft. Aisle Run
Wedding Registry iPad Graphic
Integrated Video Endcap
Aisle Run Graphic 1
Aisle Run Graphic 2
