Goal of the Work
Insights
People, especially millennial's, appreciate craft coffee taste – but they drink cold-brew for the spark of energy and creativity it gives them to pursue their dreams.
Solution
Rather than just marketing to coffee aficionados, we positioned the brand against energy drinks, with a heavy emphasis on college and university targets.
Results
STOK brand awareness outperformed launch goals in 2016. Our top-performing online advertising had a click-through rate 150% above industry benchmark, with additional creative achieving a click-through rate 66% above industry benchmark.
Launch a new cold-brew coffee in a saturated category.
Insights
People, especially millennial's, appreciate craft coffee taste – but they drink cold-brew for the spark of energy and creativity it gives them to pursue their dreams.
Solution
Rather than just marketing to coffee aficionados, we positioned the brand against energy drinks, with a heavy emphasis on college and university targets.
Results
STOK brand awareness outperformed launch goals in 2016. Our top-performing online advertising had a click-through rate 150% above industry benchmark, with additional creative achieving a click-through rate 66% above industry benchmark.
Banner Ads for Geo Targeting
Spotify Geo Targeted Ad
In-store Use Now Coupons, Clings, Shelf Strips and Wobblers
Inside Fridge, Premier Bottle Holder with Strip Ad
i-Heart Radio Slim Banner Ads
